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Guests congregate in the NYDC lobby to receive the event’s guide and chat with the Vespa New Jersey staff


Charlie Bell, Interior Design Editor-in-Chief Cindy Allen, Campion Platt & Peter Conant check out Mr. Platt’s textile designs for the HBF Showroom


Jim Lackay of ArcCom presents one of 7 new products to designers (L to R) Shannon Beck, Siobhan Munro, Elsie St. Lejer, Julia Weinberg, Jamie Rosenberg and Marie Joseph


The Bright Showroom showcases their beautiful products


The buzz was loud and the crowd elbow to elbow in the David Edward/Blueridge showroom


Jonathan Horn revealed the introductions from Decca Contract in the Hightower Showroom to Ike Cheung of TSC Design


Christina Curvin, Megan Belkin and Debbie Jaslow Shantz of the Bloomberg Facilities & Design Team check out a Skyline Glass offering from Jessica Perez, a partner of Aristeia Metro


Guests assess the new product in the Versteel Showroom


Thompson Contract and Colebrook Bosson Saunders staff enjoys the event


Attendees filled out their “Best LOOK” Ballots on the way out, giving credit to their favorite products!



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5th Annual First LOOK Event

“The 5th annual first LOOK™ event at the New York Design Center is a destination and must-see event each July for the design community. This annual event is now anticipated and looked forward to each year by designers, architects and dealers. Combining a fine blend of party and purpose, the NYC A&D community networks and views hundreds of products being introduced to the New York marketplace” states Dennis Cahill, leasing director of the NYDC.

On July 22nd from 5:00 – 9:00pm, the New York Design Center presented first LOOK™ 2009. Twenty-five top contract showrooms participated and showcased new products. Crowds of people began flooding the NYDC at 4:30pm wanting to be the first to view the 221 new products and enter for a chance to win a Vespa and MoMA memberships!

Over 1,200 design professionals attended, including principals, architects and designers from NYC’s established and emerging A&D firms. The contract furniture dealer community was well represented along with increased attendance from corporate and healthcare companies. Design and Facilities Teams from Bloomberg, New York Times, HBO, Bronx Lebanon, New-York Presbyterian, NYU Medical Centers and many more were well represented.

The importance of first LOOK™ is not only revealed through the broad spectrum of attendees but also through the innovative products. This year’s products offered beautiful cabinetry, ergonomic seating, intriguing healthcare products and pioneering textiles.


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