The 11th Annual First Look

The eleventh annual first LOOK™ event at the New York Design Center took place on July 21, 2015. This year’s event included a partnership with Interior Design. Twenty-nine top contract showrooms participated and showcased new products. Over 1,500 design professionals attended the event, including principals, architects and designers from NYC’s established and emerging A&D firms. The evening included an engaging panel moderated by Cindy Allen, Editor in Chief, Interior Design, with product visionaries, Brad Ascalon, Jhane Barnes, Michael Vanderbyl and Ghislaine Vinas.

The importance of first LOOK™ is not only revealed through the broad spectrum of attendees but also through the innovative products. This year’s products included innovative benching, ergonomic seating, intriguing textiles and pioneering interactive technology. Attendees dropped their business cards for the chance to win Apple watches and MoMA memberships for two.

Photography by Lev Avery-Peck Photography.